Million Dollar Website Starts From Having A Great Domain Name

Creating a million dollar website can be a real challenge if you have not yet come up with a sustainable idea. As you struggle to find your passion and put it in motion, you must also worry about hosting plans and fees, marketing strategies and creating a company or setting up revenue plans. The one thing that is often placed on the back burner as something of an afterthought is naming your site. Yet there is a lot to a name. Being able to have a name that is easy to remember, self descriptive of the product and smart enough to start a branding initiative is of vital importance. To accomplish all these tasks, you need to give serious thought to what your name will be called.

Easy to remember

Names are short. They are easy to get out there. When someone hears a name, they will likely be able to recall it for later browsing. But if you load up your domain name with dashes and other unnecessary characters, it is likely to be forgotten by the time someone makes it to a computer. So much of the Internet today is about creating a product that is convenient and easy to remember. Shouldn’t your domain name accomplish the same objectives?

Self descriptive of the product

The product (or service) that you are selling should not be relegated to the realms of afterthought. While you may really have a creative and witty name that you wish to use, you have to pause for a moment and ask yourself whether or not that name is self descriptive of the product. For someone trying to find the right solution to their needs on a search engine, it can help out immensely if they see what you do right there in the domain name. For example, if you sell dryer parts, then you should try to work it in to the domain name somehow: “newyorkdryerparts,” for instance. While you can certainly exercise some creativity with a name, you should never stray too far from its primary purpose – and that is to inform the public of your existence and attract followers, who seriously need your product or service.

Branding initiative

The best thing that you can do for branding your business is to get the name right out there for people to see before they ever visit your website. If your company is “The Breyer Company,” for instance, and you’re the one selling those dryer parts mentioned above, you may consider “thebreyercompanydryerparts” as your domain name. It identifies your company and your trade, leaving no doubt in the mind of your potential customers what you can do for them. From there, it’s easy to mobilize your million dollar efforts.