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Should You Start A Business With Your Spouse? (3 Tips)

It’s been over 10 years now, since my husband (Anu) and I began running our range of businesses together. We have come a long way I will admit. Today, we employ a growing number of staff and run our companies according to best practice principles. It has been a very rewarding and enjoyable experience all the way, the numerous challenges notwithstanding (believe me, there have been many!).

Recently (on Thursday 18th August 2011), Anu and I attended a “Diamond Business Club Networking Event” (held at a well known Restaurant & Bar in the Ikeja G.R.A. of Lagos). It was organised by our bank, in line with its Micro Small and Medium Enterprises development (MSME) strategy to promote interaction between certain groups of its customers in different industries for mutually benefitting networking purposes.

During that event, we handed out printed versions of our one page EDUCATIONAL flyer titled “FORGET DISINFECTANTS? Could There Really Be A BETTER Way To Keep Your Kitchen & Toilet/Bathroom Germ Free?“. In the course of the many conversations that took place, we once again found ourselves being asked “You mean you guys are married, and you run your businesses together? How do you cope? Don’t you get tired of seeing each other? Do you maintain joint accounts?” etc

For us however, the answers are quite simple. And any couple that is able to find similar answers for themselves, will do just as well as we have done – and continue to do – if not better. Are you trying to decide whether or not to start a business with your spouse (or partner)?

Here are a few tips to help you make up your mind:

1. Do You Have A Deep Friendship?

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3 Useful Network Marketing Books Every Online and Offline Marketer Should Read

We all live our lives online be it for business, social or educational purposes and with all of the info obtainable to us from ebooks, websites, blogs and forums it’s very simple to forget that there’s nonetheless a vast of helpful info within the ‘real world’.

Network Marketing Books are by no means an exception to this rule. With a lot of fantastic authors available writing extremely content rich Network Marketing Books for us all to read it could be difficult to determine which are worth buying and which to avoid. In this write-up I will tell you about just 3 books I have discovered to be very helpful indeed, and all at great costs as well!

1. Zen of Social Media Marketing – Is an extremely highly suggested book on Amazon written by Shama Kabani and Chris Brogan. This book will provide you with a simple to understand, non stressful technique to Social Media Marketing and advertising, nowadays this could be one of several fine forms of network advertising obtainable on-line and so some thing any substantial marketer should shell out time studying. Chris Brogan, who has written the forward, is truly an extremely respected individual on the planet of network advertising both offline and on. This book also comes with a web edition so you might be ready to access it anyplace and at anytime, even when utilizing the physical book is impossible for whatever cause.

2. New Rules of Marketing and PR – by David Meerman Scott is also extremely highly rated and however yet another have to have network marketing and advertising book for every marketer. David teaches his readers one of the most effective approaches to use todays including a lot more typical world-wide internet sources like Instant Messaging Marketing and advertising, too Social Media and Blogging explaining how you are able to use every and each and make the most of the network marketing and advertising in a straightforward to comprehend format.

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Misspelled Domain Names – A Fraudster’s Favourite

The energy and innovation of fraudsters never seems to end – if only they would use their powers for good. Fraudsters know that people often misspell domain names and use this to their advantage.

While most people arrive at a domain through a search, a link or via their browser bookmarks, it’s not unusual for people to type the name of a web site into their browser address bar. This is called type-in traffic and it’s fine – if people type the right web site address and it’s certainly not uncommon for them not to.

Some fraudsters will register a “typo” domain name, a popular brand’s name spelled incorrectly, with view to scooping up the wayward traffic. The site may look exactly the same as the real site; making it more difficult for the user to detect something is up. From there, it’s not difficult for the fraudster to gain the person’s login details or funnel the person to a malicious site that will download malware to their computer.

A less nefarious situation is “typosquatting.” Typosquatters register misspelled domains simply to run advertising for which they are paid. Some would still view this as a form of fraud and in the USA, the 1999 Anticybersquatting Consumer Protection Act (ACPA) contains a clause designed to combat typosquatting.

For online merchants, the solution is simple, but can be very expensive – to register domain names that cover all the possible incorrect spellings. That’s fine if you have deep pockets and a short name, but for most online merchants, while registering the most common misspellings may be possible; to cover them all simply isn’t viable.

At the minimum, if you know of a certain common typo of your domain name; it’s wise to register that and just redirect the traffic accessing that domain to your web site.

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How To Write A Successful Blog And Keep It Updated

If you already know how to write a successful blog then you I don’t need to tell you how hard it can be if not then believe me when I say to you keeping your blog updated regularly isn’t easy. It’ll suck away your time like a 3 year old sucks an ice pop.

Before we move on to a few tips on how you can keep it up to date there is a pre requisite. You need to set a schedule on how often you’re going to post and you need to stick to it, it’ll be expected by your readers.

Now I know of a very successful blogger who completely goes against this but he’s an exception to the rule, he provides content far superior to most bloggers and states often that due to the nature of his posts it’s difficult to set a schedule.

So unless you’re intending on writing 3,000 plus word blog posts filled with pure content you need to set schedule. Your readers will expect it. When you move away from the normal routine and don’t post as often, you’ll lose readership.

If you start posting more often, your readership will take this as the norm and when you go back you’ll lose readers. So, I’ll say it again, stick to a schedule!

Now let’s get down to business. How to write a successful blog.

Finding The Time To Write.

Set yourself daily time to update your blog, or if you only update 3 time per week set specific days when you’re going to write your blog posts. If for some reason you know you can’t do it on that day do it earlier and put a time delay on your blog post to be released when it normally is.

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