7 Key Features A Domain Must Have In Order Obtain High Prices

Feature *No 1, Short Is Gold

The best domains are short, as in the least amount of characters the better “excluding numbers or hyphens” The 3 and 4 letter domains are gone ” although you can. Look to purchase them on various Domain Auction platforms. The five letter domains are nearly gone as well. One word domains are the most valuable, especially if they actually are a real word, but you can still purchase 5 letter domains that may not be a word, but can still be valuable for branding such as “ozner” for example

Feature *No 2, Catchy and Memorable

tinyas.com is catchy and easy to remember, when a potential client comes across this website, it’s catchy and easy to remember, as such they will have no challenge returning to your site. Qwngy.com is short, but it is not catchy and is not memorable, so this would not necessarily attract a large price.

Feature # No 3, Should be easy to spell

Obviously a valuable domain needs to be easy to spell, people are impatient, if they have trouble reaching your domain due to spelling mistakes, then that domain is not going to get a lot of traffic, people will get irritated and move on.

Feature # No 4, Recognizable

Your domain should be recognizable, so if your potential domain buyer wants to market a product or service in a particular niche market, then he would look to buy a domain name that has relevance to the product or service he is going to market.

Feature #5,.com Is best by far

The most popular domain names are.com sure organizations will use.org and companies can use.co but more often than not they will want a.com, a.com in most cases will fetch a better price.

Feature #6, There is a trend for generic names especially 5 or 6 letter domains for Branding

Simple, easy to pronounce, easy to spell and graphically attractive combinations are fetching big prices. 4 letters are gone, 5 letter words are going, but still able to be found. Have fun here as you can get quite cre8tive

Feature #7 Avoid using hyphens and numbers

There is much debate on this and yes there are challenges. For example, online-business, potential clients will often forget to add the hyphen and will end up on someone else’s site. You could have an argument to support shopping247 for example as in this case 247 Is a memorable and well understood term, just use your own thoughtful discretion on this one 247 can in some cases be quite descriptive.

Final point

Do your research, follow the big players go check out what domains are actually selling, there are many Domain Auctions going on just Google domains for auction and you will be able to get some great ideas on what the market is currently looking for.