If your business focuses on commerce, you will need to hire a lot of employees to carry out its commercial jobs. Among those employees, salespersons become ones that play the most important role in your business because they are your frontline soldiers who handle your customers.
If your salespersons are skillful workers, you can make sure that your business can gain success faster because its commercial activities can be done effectively and favorably by them, but if they are weak and undisciplined workers, you can hardly expect favorable result from their jobs. Because salespersons play an important role in ensuring and expediting the success of your business, you have to make sure that you hire only devoted and skillful workers to become your salespersons.
To make sure that your salespersons are professional workers, you can do comprehensive Sales Assessment when you recruit them. You can do this assessment mostly during the interview. Therefore, be very careful if you ask the candidates about certain questions because if they become to defensive when they answer those questions, you can hardly get valuable information from the interview.
For example, if you ask them why they quit their previous job, they will answer your question with rather vague answer. If you continue cornering them with another attacking question, they will become more defensive and give you more unclear answer. Instead of asking such pressing questions, try to ask them questions that encourage them to give you creative answers and to lower their defense.
In addition, you should pay attention to several answers that show their professional attitude. For example, if they insist on telling you that they are only available during working hours, and not outside those hours and holiday, then you may regard them as lazy workers. There are many other answers showing such attitude. You have to be aware of those answers.
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