Grammar and Spelling is important on your business blog, (or any blog for that matter) for several reasons. On a business blog, your blog content is a direct reflection of your Company. It corresponds directly with the products which you sell.

Regular readers seeing misspellings and typos will start to doubt your business savvy and knowledge solely based on this fact. If you can’t take time to correct common typos, perhaps you don’t really know the topics you are talking about.

First time visitors or people stopping by to browse your blog will get a bad overall “first impression” when landing on your blog post. If the post is full of typos and misspellings, they may stop reading, or their overall first impression won’t be good.

Sadly, they will more be apt to judge you based on the grammatical and spelling errors and not judge your overall expertise on whatever topic the business blog is based on. The sheer fact that you haven’t done your due diligence and checked your errors will point blank, jeopardize your readership.

Quite honestly, with modern technology, there’s no excuse for it. Most blogs have a built in spell check feature. If you are producing posts yourself, make sure to use a spell checker on your blog before publishing content-even if you have read or re-read your post several times. If this feature is slow or hard to use, then to alleviate any issues, you could simply write your posts in a Word document, spell check, then drop them into your blog. It is also important to check blog titles and keywords for grammatical errors.

Knowing how to become a successful blogger is not something that is learned over night. It takes time to be a seasoned blogger. Rome was not built over night so now one should expect their blog to grow leaps and bounds right away either. There are specific things you must do if you want your blog to find success in the competitive world found on the Internet. Blogging can be an effective marketing tool, a way to get your message out; your voice heard. Before your blog can be effective there are some things that have to be established.

Every website or blog needs one thing to grow; it is the difference between success and failure. That one thing that every marketing venue online must have to survive is ATTENTION. You have to be able to grab the reader’s attention and then get them on the hook. You get them on your hook by earning their trust. You can be a successful blogger if you can establish that relationship between writer and reader. You must present helpful information in a way that builds confidence in the reader for whatever it is you are blogging about.

When people go online it is typically to find something. It could be a product, a service, or information. They are looking for answers to their questions, someone to solve their problems. If you want to know how to become a successful blogger, the answer is you have to solve the reader’s problems. You have to offer solutions or answers in your blog that will help the reader and encourage them to come back for more. In addition, you have to ignite passion into the subject for the reader. Make it interesting and provocative. You also want to always get your reader’s to express their opinions. Get your reader’s involved and get the most out of every word you write.

Several of you have written asking me to share some of my ideas and tips about blogging, so here goes.

Observation leads me to believe many bloggers do not know a good sentence from a turnip. If I find myself rewriting someone else’s sentence instead of reading their blog, I quit reading.

Another observation I have made is many people who consider themselves writers do not know how to tell a story. Now, I am not talking about Mark Twain kinda’ storystelling, just the basics.

Writing is difficult-those who would have written “writing is hard”-just proved my point. The task is difficult; the object is hard-eighth grade English class.

If you want to write well, be prepared to work. One of my favorite sayings is “if I had more time I would have written less.”

My overriding rule to myself is not to be redundant. If all I am doing is writing about the same topic as others, or offering the same perspective, I am just wasting air. I go out of my way to be contrarian, and I do so for the same reason.

Just because Word or dictionary.com warns you that the word you just typed is not a word is irrelevant. If it helps tell the story, use it. Also, only people with small minds believe there is only one way to spell each word.

I write conversationally, and I do so purposefully. I find it helpful to use tools-analogies and allegories to tell a story, to set a stage, or to draw in the reader. I use other such devices, but I do not know the names of devices any more than I know participles.