All about share

Marketing Lessons From The Grateful Dead by David Meerman Scott and Brian Halligan is hawked as “presenting (sic) the most compelling case study in the history of social media and inbound marketing based on the band that pioneered it all.” It’s true. Sugaree lives,

Before we had a name for ‘inbound marketing’ or ‘social media,’ the Dead knew what it was and how to work it.

They stood out from their competition by being different and being themselves. If you ever attended a concert where Jerry forgot some words, they made even their lifestyle a unique service that embraced who they were, without apology and with an éclat never since replicated.

The book begins with a foreword from ostensibly the world’s biggest Deadhead, though there are many contenders for that title. It’s hard to argue with basketball legend, Bill Walton, at 6’11″ who saw the band over 750 times. Read the forward; you won’t be able to put the book down.

Halligan, a marketing expert and HubSpot CEO, comments on the inspiration for the collaborative writing effort: We (sic)… ” had been talking about the Grateful Dead as social media pioneers in the days before the Web… We collaborated on a HubSpot webinar and the tremendous feedback showed us that this concept really resonates with people.”

That resonation makes sense. The Dead’s fan base was/is the baby boomer population, now approaching retirement. This population sector is a powerful online presence. It is also a population sector that embraced the ‘live for today’, instant gratification mindset and is notoriously underfunded for approaching retirement.

Many of this generation would like to retire earlier to enjoy retirement years before health declines kick in. They have deferred savings in deference to their engaged existence in the present. Marketing Lessons From The Grateful Dead is likely to resonate strongly with them.

Starting a business online could be the most important decision you as an entrepreneur.

Dell computers, Microsoft, Google are all testaments to the power of having a profitable idea that leads to the birth of multibillion-dollar internet businesses.  The good news for start up entrepreneurs is there is still abundant opportunity to start your own business based on sound ideas.

While your idea of starting the next multimillion-dollar business may be appealing, it does not translate to making a home run. You need to do more than coming up with ideas. You need to acquire the skills to come up with winning ideas. You want to acquire this skill because a winning idea will end your money worries, give you freedom, and make you wealthy.

The flip side is… Your idea may end up being a money pit, which could wind your business to bankruptcy.  The good news is the internet gives you, the opportunity to test your ideas, easily quickly and cheaply, so you can fail quickly, with minimal cost. And if you have a winner you can roll out your ideas to create a profitable business.

In a survey of Small business done by SCORE, the resource partner for the Small Business Association (SBA), 90 percent of business fail due to a lack of skill, and knowledge on the part of the owner.

My intention is to show you how to come up with winning ideas to start your internet business.

The greatest Myth of all

Have you ever heard this often used phrase in business…? “Do what you love and the money will follow”?

The above statement is only half the truth of the reality in business, because there are many businesses, entrepreneurs and solopreneurs doing what they love….yet are struggling to make ends meet,  or at the brink of bankruptcy.

For those of you interested in making money online in these dire economic times spare a thought to the fads out there. I mean that there is a perception that somehow you can make money online in an instant without much work or toil. This is a huge problem and many people are failing miserably just because their attitude to this new Online Internet Marketing is completely wrong!

I started out in the Internet marketing world thinking that I would make money online quickly and to my dismay this just didn’t happen. It wasn’t that my attitude was wrong it was because all the adverts out there told me so. I jumped on the internet marketing band wagon expecting to make a bundle NOW!. I did my research and saw all the advertisements on the internet, Facebook, Twitter and said to myself wow this should be simple enough!

Well it’s not actually, it’s very hard work and if you really want to make money online you have to change your mindset and attitude to the whole idea of making money online. Forget the advertisements, forget the hype and all the promises made out there online from the so called “Gurus”. The truth is that we can’t make money online that fast, although we can make money online and a lot however they forget to tell you that it takes time, a lot of it and it’s hard work at least 3 -4 hours a day solid if you are serious.

The “gurus” online show you the total they make online a month and it’s true they make a real bundle of cash. However they fail to tell you this is what they have earned after years of working at it and failing at it and reworking, retesting. They will never tell you their secrets even though they say they will and this will leave you tired and frustrated.

The best affiliate marketing eBook that I have come across that teaches how to get started within the affiliate business model is that of Jeniffer Ledbetter (AKA. Potpiegirl) who published the One Week Marketing eBook.

I say this is the best I have read as it isn’t your typical PDF that tells you how to write an article or how it is supposed to have x amount of keyword density and so on.

Instead, Jeniffer cuts through all that by not repeating any of the usual stuff you hear everyday. This is because the guide isn’t designed to teach you this stuff. It is her own personal action plan that she used to get her to where she is today. Which at the time of writing this is her 4 year anniversary of starting to work online.

The action plan takes you through all the stuff you need to know to make the IM puzzle come together. You get the knowledge of how to perform keyword research, how to decide if it is a phrase worth pursuing and what to do with the keywords that you find.

It’s all about picking up on the low hanging keyword phrases that the bigger affiliates don’t want to work with.

Taking phrases that can only get perhaps 10 searches a month and scaling up your first business by sticking to a plan that is already developed for you so that you have 1 new campaign going to work for you every week while you go on and build another.

I read a review recently written by an author of one of the most popular lottery systems on the market today on how to pick the winning lottery numbers. He basically answers the question How Can I Win The Lottery? He makes mention of all the mistakes lottery players tend to make when playing the lottery and mentions a few interesting tips about what players should avoid doing.

Step 1. He suggests playing to a plan rather than randomly, have a timetable and sticking to it, playing on days that are not so popular. Get a system that’s tried and proven and don’t mess with it ie. put your own lucky numbers in for good measure, systems don’t work that way.

Step 2. Don’t go chopping and changing your numbers and lines. Stick with what you have and play them consistently, don’t miss a game, keep playing until you get a result. Consistency is definitely the name of the game.

Step 3. Stay informed, newsletters relating to lotteries are a good source of valuable information that can assist you in making good choices. A good example of this is some advice about playing low ball games. If you have a choice go for 4 or 5 number games rather than 6.

Because the winnings are bigger more people are attracted to the higher ball games but it also means the winnings are shared among more winners. These lottery tickets cost more as well and the odds aren’t as good as the smaller ball games.

Other important points mentioned were:

Make sure your system has a 100% money back guarantee. Make sure the lottery you enter is government backed, don’t use computer generated numbers and only enter lottery draws that are live and televised.

Millionaire Mindset: A Top 10 Takeaway

This past Thursday night Todd Falcone had a one hour call about his top 10 ‘takeaway’s’ he received by being the Emcee at the NESII Event; one of those takeaways was the Millionaire Mindset and this takeaway resonated with me when he talked about it because it’s the key to why he’s still in the business 22 years later.

The Millionaire Mindset is the key to why he’s approachable, why he’s never stopped learning, why he keeps working on himself and his brand to create more value each and every day and why he always asks, “What do you want me to cover so that you can learn and become a success? What is it you want to know?” As a bonus to those who attended NESII Todd gave away his LBB of Scripts – something I’ve wanted for quite some time now and I’m reading it diligently – a valuable resource to create a valuable business.

Todd Falcone talks about a Millionaire Mindset on his Monday night calls and has decidedly coupled his efforts with another millionaire mindset Mrs. Susan Sly. But, that’s another story for another blog post.

I want to tell you about an experience I had with this millionaire mindset: Cedrick Harris.

A Great Example of a Millionaire Mindset: Cedrick Harris

A Millionaire Mindset is what you have when you show up at conferences, summits, events and speaking engagements and YOU’RE NOT SPEAKING! Millionaires were all over the No Excuses SummitII; walking around, mingling and having valuable conversations with the likes of people like you and me. They were connecting and networking and amazingly enough LEARNING. Because a Millionaire Mindset doesn’t start and stop on the stage it keeps working 24/7.

We all live our lives online be it for business, social or educational purposes and with all of the info obtainable to us from ebooks, websites, blogs and forums it’s very simple to forget that there’s nonetheless a vast of helpful info within the ‘real world’.

Network Marketing Books are by no means an exception to this rule. With a lot of fantastic authors available writing extremely content rich Network Marketing Books for us all to read it could be difficult to determine which are worth buying and which to avoid. In this write-up I will tell you about just 3 books I have discovered to be very helpful indeed, and all at great costs as well!

1. Zen of Social Media Marketing – Is an extremely highly suggested book on Amazon written by Shama Kabani and Chris Brogan. This book will provide you with a simple to understand, non stressful technique to Social Media Marketing and advertising, nowadays this could be one of several fine forms of network advertising obtainable on-line and so some thing any substantial marketer should shell out time studying. Chris Brogan, who has written the forward, is truly an extremely respected individual on the planet of network advertising both offline and on. This book also comes with a web edition so you might be ready to access it anyplace and at anytime, even when utilizing the physical book is impossible for whatever cause.

2. New Rules of Marketing and PR – by David Meerman Scott is also extremely highly rated and however yet another have to have network marketing and advertising book for every marketer. David teaches his readers one of the most effective approaches to use todays including a lot more typical world-wide internet sources like Instant Messaging Marketing and advertising, too Social Media and Blogging explaining how you are able to use every and each and make the most of the network marketing and advertising in a straightforward to comprehend format.

Hey guys, I am about to tackle again the usefulness of Twitter for you and give you a review of an e-book that is very much related to Twitter. So, if you are interested in marketing on Twitter, then just go on and continue reading. You must know that Twitter is a communicative platform for building relationship, authority and generate shoppers to your web site. You will find a great deal of good justifications behind its effect around the society and a few of them were affordability, easiness and very rapid method of getting in touch with customers. So, it is a must have.

Also, internet marketing is trending nowadays. Having thousands of followers on Twitter, clicking your posts and viewing your websites, is essentially one of the most vital supplies of traffic to websites together with Google. Posting a lot of tweets when there is a brand new article created on your website and sometimes even the old ones posted repeatedly brings a whole lot more of visitors on your website. Therefore, this is a great way to start internet marketing.

Now, if you are a newbie in Twitter and in internet marketing, I’d like to give you a review on an E-book by Marko Saric that gives you “How to” steps to learn these and go pro!

What is Twitter Marketing E-book?

This Twitter Marketing e-book is a tutorial or guide to Twitter as well as to internet marketing on Twitter that is easy to follow. It is comprised of fifty-five pages that serve as a conclusive step by step guide to conceiving your name, confirming your product and expertise, along with getting targeted traffic to websites and buyers on Twitter. Actually, there is a downloadable sample which has four random pages shown. The author concentrated exclusively on concrete advice with detailed, doable “how to” tips, tricks and strategies. It also has free Twitter apps that the author personally uses to save a high percentage of hours spent on Twitter alone.

That makes me laugh! Of course it isn’t a crock of hooey. I have made Napoleon Hill’s “Think And Grow Rich” a focus of study over the past several weeks. I am sure you are aware that I am seriously pro “law-of-attraction.” The information in this book sets very comfortably with my way of thinking.

If you like coming away from a good book feeling edified and changed forever for the better I recommend reading this book that is the effort of a brilliant man who dedicated his life to gathering and compiling information about applying your mind to your actions to the benefit of not only your business but your life.

He is an excellent illustrator of the laws of thought and generating relationships.

I have to say that it is the beginning of “Think and Grow Rich” that grabs me and keeps me reading…every time I read it.

I just love the story about the man who decided that he wanted to mine gold. He staked a claim and got busy and FAILED! The story isn’t ABOUT the failure though, it is about what he learned from that failure and how he applied what he learned to his life and how that facilitated his great success in the insurance industry.

The fact that he figured out how to learn from his big mistakes is huge enough, but the most inspiring part to me was the ultimate advice of: “Go to an expert if you don’t know what you’re doing.”

It just isn’t a really great idea to go into a project when you are an amateur and expect to be successful on your own. Ask and expert. Observe a Master. Apprentice under someone who has already been through the learning curve and come out on top.

Internet marketing is one of the best ways to make money with your business. Being in the Information Age, the Internet plays an important role in the success of a business. Any business that does not have a presence online will likely lose some of its earning and growth potential. There are several entities offering small business help to businesses who want to make it big in their chosen industries.

However, it can help a lot if you yourself will take the time to learn the various ways of Internet marketing in all capacities. Internet marketing is easy to learn even for beginners but mastering it is another story. Below are some ways by which you can become a master Internet marketer and be the successful business person that you have always wanted to be.

• Write fresh content regularly. This is an important aspect of Internet marketing. Writing great content can provide your business prospects with leads and information about your business. The articles can be published in your business blog or website. You can also submit them to article directories for wider distribution and exposure.

• Join forums. Create an account in forums that are relevant to your business. You can generate leads to your business by giving out relevant small business information to other forum members. You can then answer or participate in threads where you may have an expertise in. Once you have established a presence and a reputation in the forums, you may be able to gain leads and prospects for your business. Remember that it is all about contribution and creating quality content.