I know, I know. It’s not officially a recession. But it sure feels like it when the stock market graphs look like my latest EKG.
In times like these I remember when I was a little girl and my mother took me to Manhattan’s Marble Collegiate Church to hear the Reverend Norman Vincent Peale talk about The Power of Positive Thinking.
He was amazing but I hadn’t thought of him in years, not until we all began to feel the pinch of a terrible economy.
Small business owners, like me, blanch at the word Recession. Some of us panic. Some cut prices, cut staff. Thanks to Reverend Peale, I prefer to think about positive approaches. I start by remembering that we have a choice:
1.We can pack up our tents and go home, or
2. We can try something new.
We always pick #2.
1. I’m making myself accountable first, accountable myself to work on my next book, be more creative (in all elements of their business) for our clients and learn new things.
2. As soon as I find myself working on a new creative program, I start having fun. For some odd reason, I think about Tom Dixon, the Blendtec CEO whose “Will it blend?” videos usually go viral. In this one, he purees an iPad and it’s had over 12 millions views.
Great storytelling and that’s always made for effective marketing.
3. Your network can be golden for you. If you’re on LinkedIn, keep in touch with people you’ve worked with in the past, former clients, friends, relatives and people in your groups. I reach out to several people every day to see if I can be a resource for them. I help people find new posit/ions, mention them in a post, or ask about their families. Networking is easy on Facebook and Twitter, too. It helps if you remember this: Don’t just ask for something, offer something.