Grammar and Spelling is important on your business blog, (or any blog for that matter) for several reasons. On a business blog, your blog content is a direct reflection of your Company. It corresponds directly with the products which you sell.
Regular readers seeing misspellings and typos will start to doubt your business savvy and knowledge solely based on this fact. If you can’t take time to correct common typos, perhaps you don’t really know the topics you are talking about.
First time visitors or people stopping by to browse your blog will get a bad overall “first impression” when landing on your blog post. If the post is full of typos and misspellings, they may stop reading, or their overall first impression won’t be good.
Sadly, they will more be apt to judge you based on the grammatical and spelling errors and not judge your overall expertise on whatever topic the business blog is based on. The sheer fact that you haven’t done your due diligence and checked your errors will point blank, jeopardize your readership.
Quite honestly, with modern technology, there’s no excuse for it. Most blogs have a built in spell check feature. If you are producing posts yourself, make sure to use a spell checker on your blog before publishing content-even if you have read or re-read your post several times. If this feature is slow or hard to use, then to alleviate any issues, you could simply write your posts in a Word document, spell check, then drop them into your blog. It is also important to check blog titles and keywords for grammatical errors.
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How Important Is Grammar and Spelling on Your Business Blog?
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