Marketing Lessons From The Grateful Dead by David Meerman Scott and Brian Halligan is hawked as “presenting (sic) the most compelling case study in the history of social media and inbound marketing based on the band that pioneered it all.” It’s true. Sugaree lives,
Before we had a name for ‘inbound marketing’ or ‘social media,’ the Dead knew what it was and how to work it.
They stood out from their competition by being different and being themselves. If you ever attended a concert where Jerry forgot some words, they made even their lifestyle a unique service that embraced who they were, without apology and with an éclat never since replicated.
The book begins with a foreword from ostensibly the world’s biggest Deadhead, though there are many contenders for that title. It’s hard to argue with basketball legend, Bill Walton, at 6’11″ who saw the band over 750 times. Read the forward; you won’t be able to put the book down.
Halligan, a marketing expert and HubSpot CEO, comments on the inspiration for the collaborative writing effort: We (sic)… ” had been talking about the Grateful Dead as social media pioneers in the days before the Web… We collaborated on a HubSpot webinar and the tremendous feedback showed us that this concept really resonates with people.”
That resonation makes sense. The Dead’s fan base was/is the baby boomer population, now approaching retirement. This population sector is a powerful online presence. It is also a population sector that embraced the ‘live for today’, instant gratification mindset and is notoriously underfunded for approaching retirement.
Many of this generation would like to retire earlier to enjoy retirement years before health declines kick in. They have deferred savings in deference to their engaged existence in the present. Marketing Lessons From The Grateful Dead is likely to resonate strongly with them.
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Book Review: Marketing Lessons From The Grateful Dead – Sugaree For Internet Marketing
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