Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. “Friends With Benefits: A Social Media Marketing Handbook” by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks and real-world case studies that show how you can use social media to increase your company’s online visibility and Web traffic and win over online influencers. Regardless if you are familiar with social media or just beginning to enter the waters of this daunting ocean of sites such as Facebook, YouTube, Twitter, Digg, MySpace, Flicker, and all the others, this book will guide you through the waters and help you steer a course to effective online social media marketing.
The book begins with a short introduction that explains a bit about the book and who it is for. It then goes into chapter one which describes just what social media is. This is a great introduction regarding the explosion of sites now called social media and how the communities formed. Chapter two delves into RSS feeds and readers, Blogs, and how to get ready for social media.
Next, in chapter three, the authors provide a lot more information about blogging and interacting with blogs that others write. The fourth chapter focuses on netiquette, or as the others say, Miss Manners for the Web. I thought this was a very important chapter, because if you don’t follow the acceptable rules of social behavior on the Internet, your efforts at marketing will surely fail.
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Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo
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