Review of Event Leadership Institute Class:
When planning a wedding or party, it is easy to get preoccupied with the visible aspects of an event: food, music, venue, decorations. Yet none of these elements will be enjoyed by guests or clients if invitations aren’t designed well or delivered on time.
That is the message of a just-released online class from the Event Leadership Institute titled “Invitations 101: Folds, Papers, Printing Techniques & More” which offers some outstanding advice for professional and first-time event planners on how to get the most out of your invitations and make a great impression for your event.
Knowing all the options for successful invitation design, production and fulfillment is often the first step in successful event planning, according to class instructor and graphic design expert Steve Paster, president of Alpine Creative Group. The 30-minute video course covers the multitude of invitation options the event planner has at his or her disposal, as well as the financial and aesthetic factors the professional must consider.
Paster, who has worked on birthday invitations for LeBron James and Sean Diddy Combs, wedding announcements for Billy Joel and other entertainers, and event invitations for Hollywood events including Queen Latifah’s VIBE Gala, says that the most expensive invitation is the one that’s never opened. Also, if scheduling, budgeting or even legal problems get in the way, you might as well say goodbye to future assignments.
Paster has some advice for event planners that can make the difference between a smooth job and a nightmare:
• If your client changes his or her mind on an invitation design after the project has begun, make sure those changes are documented in writing.
• Custom stamps add approximately 40% to the price but definitely add flair to the project.