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Blogging has been a favorite pastime among Internet enthusiasts. However, for someone who has a home based business online, you’ll know that having your own blog can enable you to earn money writing blogs. Once you keep your blog updated regularly with useful and interesting content based on your niche market it won’t be long before you start earning more than you’ve expected and gain more followers at the same time.

So how do you earn money writing blogs and make your blog more popular and profitable online? Here are 5 easy steps you can do turn it into the next big thing:

1. One of the biggest mistakes bloggers commit is taking their readers and followers for granted. Just because they’re here today doesn’t mean they’ll stay forever especially if you’re no longer sensitive towards their needs. You should come up with a tactic that will encourage your members and other online users to visit your blog regularly. For instance, you can ask for their suggestions or create a questionnaire. Those who’ve shared their ideas or answered the questionnaire can win a free gift through a raffle.

Getting your readers involved is one way to keep them coming back for more. Doing so makes them feel important and appreciated by you. Always think out of the box when coming up with ideas that are sure to help you gain followers in your blog.

2. Always have a catchy headline or title for your blog. Use strong words that can entice the readers to read what you’ve written. Remember that many readers are very impatient and they won’t even take time to read a whole article just to know whether or not it’s something worthy of their time. Instead, they read headlines or titles first. So if you can use one that is eye catching or thought provoking; it won’t be hard to get them reading.

So you want to launch a blog for your business… what are you planning to post? What’s the purpose? 9 times out of 10, business owners jump headlong into business blogging with the idea that it’s going to generate business. That’s true in many cases but it’s not like unlocking your front door and letting customers in. Business blogging, like any part of content marketing, requires a sound strategy in order to generate a return. Understanding the 5 W’s of content marketing (and especially blogging) will help you focus your efforts and avoid some of the most common pitfalls.

• Why: Why are you creating content and going after business blogging in the first place?
• Who: Who are you writing content for? More importantly, who are you?
• What: What is it you want to achieve by writing and posting content online?
• When and How: When and how will you be creating the content?
• Where: Where are you going to post and share the content online?

These are all extremely important to refining and developing your business blogging strategy. Let’s take a look at each individual question.

1) Why are you creating content?

You need to understand your goals – not just in content marketing but overall. You should have existing goals in place in your business such as growth, new customer acquisition, improved brand visibility, etc. Are you creating content to work toward existing goals, to work toward new goals or are you just playing follow the leader because your competitors started business blogging campaigns.

2) Who are you writing content for?